LEADING MediaBase – constantly updated rate cards for Austria and Switzerland

In Austria and Switzerland, the majority of media agencies rely on LEADING MediaBase – the database for media pricing.
Campaign costs – let MediaBase do the work
LEADING MediaBase – the rate card database from Qualiant – removes the need for time-consuming searches for rate cards. Enter the medium, format and placement date, and LEADING Media will automatically give you pricing information as well as all print specifications. Efficient, failsafe media buying.

Qualiant offers a data import service for over 3,500 print titles in Austria and Switzerland. Data for other media can be manually entered into the system, ready for use at any time. Up-to-date information on special topics enables precise readership targeting. The rising number of publishers in MediaBase is testimony to the quality of rate card data. In addition, MediaBase includes rates for the 18 TV and 89 radio stations in Austria.

Media buying professionals work daily on the rate card database to make sure that data is clean and up-to-date. They know exactly how information should be stored so that it is displayed correctly in the buying process.

Over the years, LEADING MediaBase has become the reference database for rate cards in Austria and Switzerland. The vast majority of media agencies rely on it for high quality, continuously updated data.
Heidrun Hasler, Print/Outdoor Buying, Aegis Media Austria
“LEADING MediaBase is a fantastic service. All of the media data are in the system, and we can see a publisher’s latest rate cards at a glance. I can still remember clearly the time before Qualiant offered this service: keeping our data clean was a huge job in itself! Day to day, I can rely on MediaBase.”